January 2010 – Present
Has it really been that long since I started at Aspen? Man, time flies when you're having fun. Since I’ve been here, I’ve mostly worked on emails, websites and letter kits.
Currently, I’m a lead writer for one of our biggest clients — the largest communications company in the world.
March 2008 – January 2010
I worked on everything from bill inserts, letter kits and self-mailers, to emails, web copy, new biz and more. One of my pieces drove the client’s second-highest direct response rate in 2008.
What I learned: Strong results give me the warm fuzzies.
IMC2 LEAD CONCEPTUAL WRITER June 2007 – December 2007
In seven weeks, my team launched the fresh face of Iams.com. We launched other sites too, along with email campaigns, banner ads and e-newsletters.
What I learned: The true meaning of teamwork and that yellow triggers creativity.
BAGWELL MARKETING COPYWRITER
December 2006 – June 2007
I helped write and direct my very first TV spot. I stayed pretty busy writing keyword-rich web copy, memorable radio spots and newsworthy press releases.
What I learned: My suspicions were true — I was born to write.
FOODWISE GROUP COPYWRITER AND ACCOUNT COORDINATOR
January 2006 – October 2006
My first job outta college and into the biz. It didn’t pay much, but it gave me a strong foundation for this ever-changing, fast-paced industry we call advertising.
What I learned: I was made to wear sneakers to work, not suits.
University of North Texas 2006
Bachelor’s in Advertising
Interactive Media Award
Winnetka Heights Neighborhood Association:
Dallas Museum of Art Member