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Small businesses each have their own particular set of needs. And AT&T offers solutions for almost all of them. So how do you match relevant products with each small business customer? Easy. They tell you.
Through mid-funnel engagement, we learned exactly what customers were interested in and sent them emails about the products they wanted, when they wanted it. We also learned that smart personalization like this can (and did) drive a 3x boost in sales.
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