AT&T Consumer 

Home entertainment is an ever-evolving vertical, so my team and I spent our days coming up with new strategies that helped us create disruptive communications for AT&T U-verse, Internet, Voice, and DIRECTV. We also regularly conducted a variety of creative, format, and subject line tests to make sure only the best-performing work reached our various audiences.

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Whether I was obsessing over tactical subject lines, coming up with out-of-the-box direct mail ideas that stayed under our super tight budget, or writing compelling video scripts that hit the :30 second mark, working on AT&T always kept me on my toes.