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How do you cut through the mail clutter and get past the gatekeeper of a C-Suite hospital exec? You send them something intriguing enough to open.


To help FirstNet sales reps score a meeting, my team and I created an aspirational break room poster mailed in a sleek tube, plus a Pelican Case packed with a tablet preloaded with an app that made it easy to make contact, a personal note from the FirstNet President, and an educational booklet.


We also created emails that were sent to D-level decision makers in this industry, as well as other verticals including Utilities/Energy, Transportation Air, and Transportation Rail.

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