Google Assistant

In 2017, the number of Google Assistant users skyrocketed, and it continued to grow every day. To show users how to tap into the incredible potential of AI, my team and I created beautifully illustrated emails and social media posts packed with helpful tips, opportunities to learn about new things, and everyday commands to try for themselves.

Rooted in creative strategic themes — from holiday travel, planning a night out post-COVID, or enjoying a movie night in — our emails delivered dramatic spikes in open rates and increased product usage.