Iams Fabulous
Feline Contest 

There's no animal alive cuter than your pet, right? The folks over at Iams get it, which is why they hosted their very own America's Favorite Feline Contest and Virtual Cat Show.

I had a blast writing the copy for display ads and a microsite that included info on how to enter, category descriptions, coupon call-outs, and helpful tips on taking the purrfect (forgive me) submission pic.