Iams Healthy Naturals
As the lead writer on the Iams account (and a huge animal lover), helping people find nutritious food to feed their furry friends was something I looked forward to every day. For this quick-turn project, I crafted copy for an interactive microsite that promoted a new line of healthy cat food.
The creative strategy behind this idea was to develop a stunningly designed, easy-to-navigate site where all the information users needed was a quick click or mouseover away.
Side note: This microsite was the winner of an Interactive Media Award.