Iams Healthy Naturals

As the lead writer on the Iams account (and a huge animal lover), helping people find nutritious food to feed their furry friends was something I looked forward to every day. For this quick-turn project, I crafted copy for an interactive microsite that promoted a new line of healthy cat food.

The creative strategy behind this idea was to develop a stunningly designed, easy-to-navigate site where all the information users needed was a quick click or mouseover away.

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Side note: This microsite was the winner of an Interactive Media Award.