MICHELE Watches

Luxury watch brand MICHELE celebrates unstoppable women who shape their destinies, write their own success stories, and empower others to do the same.

 

My team and I brought this story to life every season and every pivotal moment through cohesive 360 campaigns centered around confidence, achievement, and personal style. I was the sole copywriter on the team, playing a key role in shaping the brand voice and carrying it consistently across every platform. As a result, we increased email revenue by 15% and organic social engagement by 124%. 

 

I was the sole copywriter on the team, developing the brand voice and honing it across all platforms.