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Who says writing financial letters can't be fun? When SoFi strutted out with a new branding style, my team and I choreographed letter kits and landing page banners that focused on student and personal loans.


Through energetic images and a funky tone sprinkled throughout the copy, we helped the client get into their new groove (while keeping in all the necessary legal T&Cs, of course). I've also included a few other letter kits I worked on for this client.

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