Zespri SunGold Kiwis

Experiential is a whole new world, and one I particularly love playing in. This creative strategy started with thoughts scribbled in a notebook, and ended with the idea of a mobile beer truck stocked with kiwi-infused libations hitting the nation's hottest festivals, giving away branded pint glasses, and sharing hashtagged videos of people eating kiwis — skin and all.

Spoiler alert: I tried it and it wasn't bad. It's kinda like eating a sweeter, mushier pear with very thick, slightly textured skin.