AT&T Business Fiber

My team was already working on monthly emails for AT&T Business, so when we were asked to jump in on an AT&T Business Fiber pitch, it felt like a natural fit.

 

We developed a creative strategy based on the idea that Fiber was the fast, reliable Internet connection companies needed to keep the day-to-day running smoothly—which helped strengthen their customer relationships—and keep their doors open.

 

We won the business and started cranking out targeted social media videos, OOH, emails, display ads, direct mail, and print ads that featured competitive language and specials offers, plus drove higher product awareness and response rates.